What to do during quiet periods.⏰

There only ever seems to be two settings when you’re running your own business, too busy or too quiet!
Sometimes it can flit between the two over the course of the same day.

The ability to cope with this rollercoaster ride defines who are self-employed as adaptable and resilient. 

But even the most seasoned professional can feel flustered when business is a little slow. 

If you find yourself in a bit of a slump when you don’t have plenty of client work to keep you busy it’s important to stay productive and try to make the most of the downtime.

Conduct a business review.
This is the perfect time to step back and take stock of where you are in your business. 

Ask yourself who you really want to be working with. 

Assess the clients who you are currently working for and clients who have dropped off who you liked working with.

What are you best at?
What are your career goals?
What is your niche?
Which prospective clients fit this niche?

Business review checklist.
Assess your list of current clients and clients that have dropped off.
Conduct a competitor check.
Define your niche and who your ideal prospects are.
Update your website content, works its SEO and write some blogs.
Review your social media channels and create content plans.


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